Barbara Kahn is the Patty and Jay J. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center of The Wharton School at the University of Pennsylvania. Prior to rejoining Wharton, Ms. Kahn served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami. While Dean at the University of Miami, she launched new global initiatives and academic programs, attracted top faculty from some the of the world’s leading business schools to enhance the caliber of the school’s research and teaching, and established new partnerships with the business community. Before becoming Dean at the University of Miami, Ms. Kahn spent 17 years at The Wharton School as the Dorothy Silberberg Professor of Marketing and served as Vice Dean and Director of the Wharton undergraduate program. Ms. Kahn was also a Senior Fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department.
Ms. Kahn is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with better understanding of the consumer choice process. She has published more than 50 articles in leading academic journals. Ms. Kahn has been elected president of the Association of Consumer Research, president of the Journal of Consumer Research Policy Board and selected as a Marketing Science Institute Trustee. Ms. Kahn served as area editor at Marketing Science and associate editor at the Journal of Consumer Research, as well as serving on or having served on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of Consumer Research, the Journal of Behavioral Decision Making and Marketing Letters.